my Nipa Hut: Asia

Showing posts with label Asia. Show all posts

Friday, February 26, 2010

REFUGEES MAY BE ALLOWED TO WORK

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KUALA LUMPUR - Malaysia is considering allowing refugees to work while awaiting resettlement abroad, a report said yesterday, after an industry group said the measure could help ease a labour shortage.

Home Minister Hishammuddin Hussein told The Star newspaper he would discuss the proposal with the foreign ministry and foreign embassies. "The suggestion might work but we need to look at it from all angles," he said.

Foreign Minister Anifah Aman agreed, saying: "We have to study this in detail. It will benefit the country if refugees with certain expertise are allowed to work while they are here."

The United Nations refugee agency said there are almost 80,000 registered refugees and asylum-seekers in Malaysia, most of whom fled persecution in Myanmar. Its spokesperson told AFP the agency was ready to support the initiative: "We believe that this is in the long-term humanitarian, economic and security interest of Malaysia, and consistent with Malaysia's own humanitarian tradition in helping those in need."

Ms Florida Sandanasamy, an official with local refugee rights group Tenaganita, also welcomed the work proposal as a first "small step".

Several groups, including the Malaysian Trades Union Congress, have called on the government to allow refugees to work, particularly in labour-strapped sectors, instead of importing more foreign workers. The country depends heavily on foreign labour in industries such as construction, manufacturing and farming.

Earlier this month, Malaysia announced it planned to issue ID cards to refugees - in a first move toward recognising them and sparing them from being arrested with other illegals. Agencies

From TODAY, Tuesday, 23-Feb-2010

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Thursday, February 25, 2010

WORKER LEVIES UP FROM JULY

Image via Wikipedia

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SINGAPORE - With the overall dependency for all categories of foreign workers unchanged - employers can continue hiring the same number of foreign workers, but they will be paying more.

From July, foreign worker levies will be increased gradually over the next three years, starting with a "modest increase", said Finance Minister Tharman Shanmugaratnam yesterday.

Levy rates will first be raised by $10 to $30 for most Work Permit holders. Further increases will be phased in until it reaches a total increase of about $100 on average per worker in manufacturing and services.

However, there will be a "larger increase" in the construction sector, where there is "much scope for productivity improvements," said Mr Shanmugaratnam.

The current levy for Work Permit holders ranges from $150 to $470.

S Pass workers will see the biggest jump in their levy rates. From the single $50 rate now, there will be two levy tiers introduced, with rates at $100 and $120. By July 2012, the rates will reach $150 and $250.

These changes will "provide clear incentives for businesses to restructure and upgrade their operations so as to rely less on low-skilled foreign workers", said Mr Shanmugaratnam. However, he assured businesses they will get financial support to invest in productivity and develop higher-skilled workers, especially Singaporeans.

Explaining the need to manage Singapore's dependence on foreign workers, the Finance Minister said they already comprise one-third of the total workforce, and there are limits to the numbers Singapore can absorb.

Having the levies will allow employers to continue hiring foreign workers, rather than be "constrained by fixed quotas", he said.

Head of SIM University's Business Analytics programme Randolph Tan noted that the Government had taken "a paradigm shift" to distinguish between productive workers, and those who were not.

However Mr Tan noted that for an S-Pass holder earning $3,000 - and engaging in higher-skilled work - the higher $150 levy would be just 5 per cent, "way too low to influence employers to favour local workers", he said.

Some employers were surprised at the steep overall increase in levies, but vice- chairman for the Foochow Coffee Restaurant and Bar Merchants Association Hong Poh Hin felt it was better than tightening the quota as it gives businesses more "flexibility" in hiring decisions.

Lucky Joint Construction managing director Yeow Kian Seng said that without locals being interested in construction jobs, "we still have to "face the music" in order to keep projects going". But the company will move from labour-intensive projects to those involving cabling work that still attract locals.

Meanwhile, the Singapore Chinese Chamber of Commerce and Industry has urged the Government to "monitor its adverse impact" on local businesses - saying there is a need to be "more flexible and accommodating" in addressing manpower shortages in specific industries.

More details of the changes to the foreign levy will be released later this week.

From TODAY, Tuesday, 23-Feb-2010

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Wednesday, February 24, 2010

The hard truth about raising a family in SG...

Image via Wikipedia

YES, WE WANT KIDS, BUT ...
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SINGAPORE - Young Singaporean couples want to have children - but they are apprehensive about taking the first step towards parenthood or delaying it for practical reasons.

Most want to focus on careers and being together, while some want more family support. The cost of having babies is also an issue.

These were the key findings of a survey of 50 young Singaporeans at focus group discussions conducted by voluntary welfare organisation, I Love Children (ILC) last year.

ILC president Joni Ong was not surprised.

"The results show that, as expected, establishing their career, waiting for their finances to be built up, even trying to find more time for couplehood - those were some of the reasons that came up."

So, why have the survey? "The whole idea is it is going to serve as an impetus for us to have a quantitative study, some time towards the end of this year, where we're going to survey 1,000 young people on how we can help them," Mrs Ong explained.

Even before that, the VWO is coming up with its Maybe Baby campaign in April, where it wants those between 21 and 39 to start talking about parenthood.

"We want them to come forth and share with us their issues, whether it be work-life balance, whether it be career establishing, and things like that.

"We want to have a forum to discuss such things so there'll be seminars, there'll be life talk shows, there'll be expert advice panelists," said Mrs Ong.

The campaign follows the Prime Minister's recent call to couples to have more babies.

Singapore's resident total fertility rate slid to 1.23 last year - the lowest level ever. This means the country was short of at least 10,000 babies.

To help couples get over their parenting fears, an ILC bus highlighting the joys of parenthood will make its way around Singapore to the heartland shopping malls as well as the community centres from next month onwards.

The revamped three-year-old ILC bus made its debut with 70 young couples and Minister of State for Community Development, Youth and Sports over at the Chingay Parade on Saturday.

A one-stop Web portal will also be launched in May to share parenting tips and the kinds of financial assistance available.

From TODAY, Monday, 22-Feb-2010
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Thursday, February 18, 2010

BEING CONTENTED: Living without the frills

Image via Wikipedia

MORE LIVE IN HDB FLATS; MOST SATISFIED

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SINGAPORE - There are more people living in public housing - 2.92 million in 2008 according to latest figures - and almost all of them are satisfied to be where they are.

In the Housing and Development Board's (HDB) latest Sample Household Survey, over 95 per cent of households said they had no complaints with their flats or neighbourhood.

And these sentiments were shared across households of different flat types, length of stay, tenure of flat, age groups, ethnicity, educational qualifications and household income, said the HDB.

The survey - carried out every five years - showed that the number of Singaporeans and Permanent Residents who are flat dwellers has increased 2.7 per cent since 2003. They now make up 96 per cent of the total population in HDB flats.

Location, transportation network and provision of estate facilities were listed by residents as what they liked most about their environment. What they disliked most were the state of cleanliness and maintenance, and noise

By and large - at 81 per cent - most homeowners were proud of their flats. They also felt that their flats were value for money, with 86 per cent of them telling the HDB so.

The average resident is also now older at 37 years old, compared to 30 years about two decades ago. And longer life expectancy has also resulted in the proportion of residents aged 65 years and above increasing from 5.4 per cent in 1987 to 9.8 per cent in 2008.

Residents are now also better educated too, and a third of them now tertiary-educated. More are also now in white-collar jobs, up from almost 30 per cent a decade ago to almost 35 per cent in 2008.

Reflecting growing affluence, the average HDB household income from work is now $5,680, up from $4,238 five years ago.

Over the next two months, HDB will release more findings on the well-being of the elderly and families, and residents' sense of social well-being. MUSTAFA SHAFAWI

From TODAY, Friday, 19-Feb-2010

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Wednesday, September 23, 2009

The nub of the matter

Image by mikeleeorg via Flickr

BUDGET TAI-TAI

Tabitha Wang

voices@mediacorp.com.sg

EVERY few months or so, I get an e-mail from yet another acquaintance from Singapore telling me how lucky I am to be working in Hong Kong "where the big bucks are" and asking if I can look out for a job for him or her.

"It must be amazing," one said wistfully.

"I imagine you partying in Lan Kwai Fong every night before going home to your expat pad in The Peak, while I am stuck here in my tiny HDB flat with my parents." If only…

Even before my husband lost his job, my life was nowhere was glamorous as my friends were imagining. There was no house in the Peak, no Aston Martin DB9 to whiz up to said Peak mansion ... heck, I couldn't even afford a live-in maid like so many middle-class families in Singapore.

But no matter how much I denied it, they still see me through the green-tinted glasses of the grass-is-always-greener sufferers.

It doesn't help that last week, global financial firm UBS released the results of a price-comparison survey showing how Singapore is now Asia's second-most expensive place to live in, after Tokyo and ahead of Hong Kong.

However, employees in Tokyo are paid twice as much as those in Singapore. To rub salt into the wounds, Hong Kong workers take home about 20 percent more than those in Singapore.

Singaporeans need to put in about three days' work, or 27.5 hours, to buy an iPod nano while Hongkongers just have to clock two days, or 19 hours.

Going by the figures, it looks like people working in Singapore are getting a raw deal, right?

They earn less but have to pay more for their daily expenses.

So it follows logically that someone like me, who's employed in Hong Kong, should be having a better life than the poor sloggers back home. Right?

Wait till you read the fine print. UBS said: "We endeavored to reflect the consumption patterns of an average Western European family as best as we could."

That's the nub of the matter.

A shopping basket packed to the brim with cheese, sausages and wine is going to cost less here than in Singapore.

However, soya sauce, Milo and rice cost less in Singapore than in Hong Kong - just that you're never going to see them in the basket of an "average Western European family", are you?

Pubs and western restaurants here may charge less than those in Singapore (because there are more of them competing for the same market).

But the food at the cha chan tengs (tea houses) here cost at least double that of kopitiams back home.

As for transportation, of course it's going to cost more if you insist on driving your expensive German car (thanks to COEs and ERP) or taking a taxi (thanks to surcharges) everywhere in Singapore.

But the MRT fare from, say Kranji to Pasir Ris is only $2 compared to HK$23.50 ($4.30) for an MRT journey of about the same duration from Tung Chung to Chai Wan.

As for rents, given how many bankers have been retrenched recently, maybe a flat in Mid-Levels is cheaper than one in Orchard Road.

But there is no way rent for a three-room HDB flat in Ghim Moh is going to be higher than that for a pokey studio in Kowloon.

So honestly, the middle-class Singaporean is actually better off than a Hongkonger trying to maintain the same standard of living. He eats better, lives in better surroundings and can afford to splurge on expensive cheese now and then.

For instance, I am earning 20 per cent more than I was doing a similar job in Singapore. It sounds impressive until you calculate than my rent is almost 80 percent of my salary and my grocery bill is almost twice what it used to be in Singapore.

I have no savings and have to take on freelance jobs to make ends meet, like some Hongkongers.

So why am I still here? It's not the money. It's the thrill of being in another country, doing the weirdest things like hiking in the hills in winter.

The other day, a Hong Kong friend who'd just returned from a trip to Singapore asked me: "Everything's half price compared to here. Should I try to get a job there?"

Tabitha Wang knows the grass is never greener on the other side - she's checked it on her hikes.

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From TODAY, Voices – Friday, 28-Aug-2009

Tuesday, August 4, 2009

Beauty queen's outfit falls short of Japanese tastes

Image by Getty Images via Daylife

I agree with the detractors, those who fall under the conservative group.

Either you wear a totally revealing outfit (if you can call a two-piece underwear an outfit), or you dress up and down, all the way.

To me, this mid-way costume showing the hot pink underwear is more than simply an outfit: it seems that a crass and sleazy character is being projected by none other than Japan's Miss Universe contestant, and she represents the people, the female populace of Japan with that kind of dress.

If you are a Japanese girl, would you like to be looked at in that way?

Read that story here.

Monday, July 6, 2009

New map finds HIV rates in US are highest in the South

Image via Wikipedia

Perhaps why this matters is that the demographic condition in that area will spell out the corresponding cure, would it? Hopefully, it don't get stuck in the mind of people, and start discriminating...

GMANews.TV - New map finds HIV rates in US are highest in the South - World - Official Website of GMA News and Public Affairs - Latest Philippine News

Shared via AddThis

Monday, June 29, 2009

CDCs see 40% increase in households seeking help

By Hoe Yeen Nie, Channel NewsAsia | Posted: 29 June 2009 2001 hrs

Teo Ser Luck (file pic)

SINGAPORE: Singapore's Community Development Councils (CDCs) have seen a 40 per cent increase in the number of people seeking help as a result of the current economic downturn.

As Singapore's five mayors begin a new term, their focus will be on helping the needy.

In these tough times, mayors said "business" has gone up.

In the first quarter of this year, the number of families seeking help went up by 40 percent, while those looking for work doubled.

Between January and March 2009, the five CDCs received 5,540 applications for social assistance, compared to 3,934 a year ago.

The number of people seeking help in finding jobs went up from 5,844 in the first quarter of 2008 to 11,790 in the first quarter of this year.

Community Development Councils (CDCs) were first created in 1997 to bring back a sense of community spirit among residents. Since then they've taken on additional functions, including the delivery of a wide range of social services, such as financial assistance schemes and help in finding a job.

Speaking at the swearing-in ceremony for the five mayors on Monday, Prime Minister Lee Hsien Loong, said: “The CDCs play a crucial role because they're close to the ground and therefore more attuned to ground needs and the constraints and circumstances in your areas.

“You can deliver assistance to where it's most needed, where it's most deserved, and you can help Singaporeans get back on their feet and be more self-reliant."

New mayor Teo Ser Luck, who takes over from Zainul Abidin Rasheed, said his first task is to examine how resources are managed.

Mr Teo is also the Senior Parliamentary Secretary for the Community Development, Youth and Sports, and Transport ministries.

He said: "We have plenty of programmes and I'm not sure if every single one is effective. And the other thing is I'm not sure if it's well-served for the residents. We need to look through all the programmes and see which ones meet the targets and which don't so that funds are better allocated."

Mr Zainul steps down as mayor after 10 years.

But the rest of the mayoral line-up remains unchanged - Dr Amy Khor at South West district; Dr Teo Ho Pin at North West district; Mr Zainudin Nordin at Central district and Mr Matthias Yao at South East district.

The mayors also plan to better coordinate efforts between grassroots organisations so that help can be better delivered. - CNA/vm

From ChannelNewsAsia.com; see the source article here.

Sunday, June 28, 2009

Number of Filipino drug mules increasing

KIMBERLY JANE T. TAN, GMANews.TV

06/26/2009 | 07:39 PM

DONKEY WORK. Despite the name, a drug mule is actually a person who smuggles something with him or her across a national border in exchange for money.
AP photo

MANILA, Philippines - Just as the world celebrated the United Nation's International Day Against Drug Abuse and Illicit Trafficking, Vice President Noli De Castro on Friday revealed that the number of Filipino drug "mules" is increasing.

Citing a report from Philippine Ambassador to Beijing Sonia Brady, De Castro said that a total of 158 Filipinos – most of whom were women – have been arrested for drug trafficking in mainland China, Hong Kong, and Macau as of June 7.

Drug trafficking of 50 grams or more of highly dangerous drugs like heroin is punishable by death in China and its territories.

But the Department of Foreign Affairs (DFA) earlier reported that in 2008 alone, 111 Filipinos were arrested for drug-related offenses in the same Chinese territories.

This, the DFA said, was a 594-percent increase from the 16 arrested in 2007.

Of those arrested in 2007 and 2008, 22 are facing death sentence, 12 have gotten life, while 11 have been made to serve 15-16 years prison terms.

De Castro said that all the arrests had stemmed from narcotic drugs being found in the suspects' luggage supposedly given to them by people they met in a transit country – usually Thailand, Malaysia, Nepal, Laos, and Vietnam.

He said that members of foreign drug rings give Filipino mules tickets and pocket money to travel to Hong Kong or to mainland China and promise to pay the carriers upon delivery of the drugs to their destination.

The vice president therefore appealed to the public to warn their relatives and friends not to accept any parcel or bag from people they do not know in exchange for money.

"Think twice before you allow yourself to be used as drug couriers as you become an instrument to destroying lives of others. At the same time, you expose yourself to certain criminal prosecution," said De Castro.

Meanwhile, the Philippine Drug Enforcement Agency has said that it is working on a memorandum of agreement with the Philippine Overseas Employment Administration to help prevent Filipinos from being used as drug couriers. - GMANews.TV

From GMANews.tv; see the source article here.

Thursday, June 25, 2009

Mas Selamat not extradited to Singapore due to security reasons

Posted: 25 June 2009 1922 hrs

Photo taken of Mas Selamat Kastari after his arrest on April 1.

SINGAPORE - Singapore's Jemaah Islamiyah (JI) militant leader Mas Selamat Kastari is still being detained in Malaysia due to security reasons.

The terrorist, who once plotted to hijack a plane and crash it into Changi Airport, was captured in Malaysia's Johor in April this year after escaping from Singapore's Whitley Road Detention Centre in February last year.

Malaysian Home Minister Hishammuddin Tun Hussein said Mas Selamat was arrested under the Internal Security Act (ISA) as he is deemed a threat to the country.

Speaking in the Malaysian parliament on Thursday, the minister said Mas Selamat's ISA detention would ensure that his activities and contacts with other militant groups in Asia could be contained.

"The ministry has sufficient information to arrest him under the ISA," said Mr Hishammuddin. "We know his background, the details of his plan, network and contact with militant groups.

"He is arrested under the ISA as the government finds that he not only poses a threat to the country but also to the neighbouring countries like Singapore and Indonesia."

"Believe me, from the information that we have gathered, it was a serious plan," said Mr Hishammuddin. "We did not extradite Mas Selamat as we are concerned it will undermine the country's peace and put the people's safety at risk."

The minister also told reporters that Malaysia needed the cooperation from Indonesia to carry out its investigations.

- CNA/ir

From ChannelNewsAsia.com; see the source article here.

Tuesday, June 23, 2009

Storm strands passengers in central Philippines

I used to wade on the waters… a fishpond, a river, the sea, and the streets… back then the water is clear and unpolluted…

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Posted: 24 June 2009 0508 hrs

Pedestrians walk through flood water on a street in the financial district of Manila, Philippines.

MANILA: Vessels were on Tuesday told not to leave the central Philippine islands as tropical storm Nangka hit the region packing maximum sustained winds of 75 kilometres an hour, officials said.

There were no immediate reports of casualties or damage as the strengthening storm struck Samar island in mid-afternoon.

The coastguard issued an advisory banning all maritime traffic around 14 central islands and the southeastern tip of the main island of Luzon - the expected immediate path of the storm.

Ferries and cargo ships weighing 1,000 tonnes or less were also restricted to port in Manila and along the nearby coast of Luzon or ordered to seek shelter if they were already at sea.

The local weather service said the storm was moving northwest and due to pass just south of Manila on its way to the South China Sea on Wednesday afternoon.

Local television in Samar said hundreds of people who rely on small ferries to commute between central islands were stranded at major ports in the area. - AFP/de

From ChannelNewsAsia.com; see the source article here.

Monday, June 22, 2009

Foreign maids to get 1 day off a week

A more humane treatment… this is good!

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05:55 AM Jun 18, 2009

KUALA LUMPUR - Foreign maids working in Malaysia will soon get one day off a week as part of a bid to improve working conditions for domestic helpers from overseas.

Human Resources Minister S Subramaniam told state media on Tuesday his ministry was amending the Employment Act to make it compulsory for employers to give maids a day off.

He said it was part of moves to prevent the abuse of domestic workers in Malaysia - most of whom are from Indonesia - who are not covered by legislation that protects foreign workers in other sectors like construction.

"The ministry will make it mandatory for all domestic helpers to sign (a) contract of employment containing provisions like salary, the name of employers, their workplaces and the compulsory one day off a week," Mr Subramaniam said.

Mr Subramaniam said the off day would be jointly determined by employer and employee while the domestic helper could forgo the rest day as long as they were compensated for it.

Employers could be fined up to RM10,000 ($4,128) if they fail to comply, he warned.

The minister added that the plan could be implemented this year, but did not elaborate on specifics.

More than 300,000 Indonesian women work as maids in Malaysia. Many have complained of ill treatment by their employers, including overwork, unpaid salaries and physical abuse. In a latest abuse case, a 33-year-old Indonesian maid claimed she was scalded with hot water and beaten by her employer, who is now in police custody.

However, not all are for the mandatory day off. Some agencies and employers worry that maids will use it to meet men and run away. "It looks very good on paper ... (but) if you give too much freedom to the maid, there is room for them to run away," said Mr Raja Zulkepley Dahalan, president of the Malaysian Association of Foreign Housemaids Agencies, which represents 160 of 360 maid agencies. AGENCIES

From TODAY, News – Thursday, 18-Jun-2009; see the source article here.

Thursday, June 18, 2009

Property agent charged with obstruction of justice

Honestly, it is not that you are in financial difficulty… it is when you resort to 'anything' to get you out of that financial difficulty. I am in financial difficulty, but I pray hard, and look for other 'clean means' to get me through…

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Posted: 18 June 2009 1217 hrs

SINGAPORE: A 33-year-old woman got herself on the wrong side of the law after she allegedly took the rap for a traffic offence.

Leung Man Kwan, an associate director with property firm HSR International Realtors, was charged on Thursday with obstructing the course of justice.

The court heard that Leung received S$1,000 from Evangeline Tay Su Ann in February 2008. In return, Leung took the rap for a traffic offence committed by Tay in January that year.

Tay, who was driving her friend's car, failed to stop at a red light at the junction of Lornie Road and Sime Road. She then asked a friend to help her find someone who would take the rap on her behalf.

When approached, Leung, who was in financial difficulties, agreed to do so. If convicted of obstruction of justice, she could be jailed for up to seven years, fined, or both.

- CNA/so

From ChannelNewsAsia.com; see the source article here.

Tuesday, June 16, 2009

More Singaporeans using webcams to monitor events at home

Posted: 15 June 2009 2331 hrs

A Webcam

SINGAPORE: More Singaporeans are now using their webcams as closed-circuit televisions (CCTV) to monitor events at home.

This is done with a new beta software by local company Home Camera, which allows users to monitor what is happening at home and be notified of sudden movements with the camera's motion detecting system.

An email or an sms will also be sent to the user if any movement is detected.

Users can choose to capture the footage via photo or video, or both, and adjust the camera's sensitivity.

The software is currently used by thousands of people in over 180 countries.

The company has received a grant from SPRING Singapore for the software. It also plans to charge US$25 per year for the use of the software in a few months time.

Said Varun Arora, CEO of Home Camera: "It's not just an alert telling you there's some motion detected, but they can actually see what detected the motion, what caused it - was it the cat, was it the dog, was it the curtain, or is there a burglar and we need to notify the police."

- CNA/yb

From ChannelNewsAsia.com; see the source article here.

Thursday, May 21, 2009

Find your future in Singapore with online portal

LOH CHEE KONG

MORE efforts are underway to "help those who are interested to sink roots and set up a home in Singapore", said Deputy Prime Minister Wong Kan Seng.

These include the launch of a new online portal www.home-in-singapore.sg, which describes itself as a "one-stop portal for information about finding your future in Singapore".

The new website, which is already up-and-running, features a wide array of articles and video clips on life in the Republic.

Stressing that the Government would "press on with our efforts to build a strong core of committed and dedicated citizens", Mr Wong, who oversees the National Population Secretariat, added that citizens "always remain the Government's first priority, and citizen interests will always be accorded a higher priority over those of permanent residents and foreigners".

He noted that it was premature to assess if the marriage and parenthood package, which was enhanced in August last year, "has worked".

From TODAY, News – Wednesday, 20-May-2009

The environment needs your support

Ong Dai Lin, dailin@mediacorp.com.sg

The vision is to create a “Sustainable Singapore” where limited resources will be used efficiently and innovatively — but community support is vital in making that a reality.

That was the message from Dr Yaacob Ibrahim, Minister for the Environment and Water Resources (MEWR), in his addendum to the President’s Address on Monday.

Technology and innovation are the keys in meeting new and emerging environmental challenges. And investing in new capabilities to reduce waste and control pollution can also “position Singapore as a global hub for environment and water solutions”, said Dr Yaacob yesterday.

But building a sustainable living environment “requires the support of the community”, noted the minister. Therefore, MEWR will reinforce partnerships with the People, Private and Public (3P) sectors to “strengthen shared ownership of our environment”.

To uphold high standards of public health and ensure good hygiene at food establishments, efforts to keep public premises litter-free will be stepped up.

Dr Yaacob also said MEWR will control pollution from industry and vehicles to ensure that Singapore’s air quality remains “among the best in Asia, and comparable with major cities around the world”.

The ministry will also expand the Active, Beautiful, and Clean Waters Programme to include more water bodies. ONG DAI LIN

From TODAY, News – Thursday, 21-May-2009

Wednesday, May 20, 2009

Thinking out of the box

CREATIVE ADVERTISING

Print ads need to stand out to catch readers’ attention

A PASTE-ON bookmark, an oversized ang pow-like envelope (picture) and a ribbon tied around this newspaper.

These are some examples of how Today advertisers have thought out of the box over the years or — as Mr Philip Koh, managing director of MediaCorp Press, put it — “out of the traditional box-shaped ads”. He said that creative buys like these make a brand and its products or services more noticeable.

According to Mr Arthur Sung, general manager of Starcom Singapore, it is important for print ads to stand out now that readers are becoming more time-starved. This is more so for categories that have little product differentiation and face heavy competition from others in the trade, such as mineral water and shampoos.

“In this day and age, a killer message is insufficient. One needs to have eye-catching message-delivery tactics, too,” he said.

For instance, PHD Singapore’s managing director Ms Pat Lim recalled how an electronics brand once concentrated its ad spend in only one newspaper on a single day and bought out every ad in it. “This was not a creative execution per se but I thought it was creative in how the brand chose not to spend its money in several media. Instead, it made a huge splash in one medium so that readers would see nothing but their ads for that one day!”

That was what HP Singapore did in this paper in 2003. In fact, Today also turned the paper into a broadsheet for the day and used HP’s corporate blue in the masthead.

But getting more creative in print ads need not always be about using fanciful artwork or exploring new territories. Sometimes, it can be as simple — and even cost-effective — as deciding whether to run an ad in full colour or black and white.

“Colour is only one way to pull people in but it will not be effective if the creative message is not clear and desirable. If the creative idea works stronger in a black and white ad, then pursue it and save money on media costs,” Mr Robert Doswell, managing director of Ogilvy RedCard, told Today.

He should know. His agency was behind an innovative series of small, black and white ads for budget airline Jetstar Asia. The idea sounds incongruous at first: Placing ads in the classifieds pages, and in the pet grooming and car accessories categories. Besides being what Mr Doswell described as “a very strong example of an advertisement that we rolled out at the lowest end of the cost scale”, the Jetstar Asia ad campaign caught a lot of attention.

In this case, it was not the artwork or the ad size but the clever ad copy that did the job. For instance, the Jetstar Asia ad in the car accessories section read: “Fly Jetstar Asia to Manila for $99 or buy a tyre”. Said Mr Doswell: “The Jetstar Asia concept worked off the surrounding content rather than being driven by a colour image.”

But MediaCorp Press’ Mr Koh said that it can be tough for ad agencies to keep coming up with new creative ad ideas at times. Also, there are limits to work within, such as ensuring that the creative buy is inserted into or attached to the newspaper in time for it to be delivered to homes.

Added PHD’s Ms Lim: “Cost and, to some extent, the lack of technology, are huge considerations in Singapore.”

For Mr Doswell of Ogilvy RedCard, it is media censorship here that can potentially restrict the media buyer’s creativity. “However, there is always a way around this problem,” he said, citing the example of his agency’s tongue-in-cheek ad for Durex condoms. This showed two balloon-like figures constructed from condoms in a suggestive position.

“If this safe but playful sex education ad can run, then there is always a way for any brand to play within the guidelines.”

From TODAY, Impact – Tuesday, 19-May-2009

Tuesday, May 12, 2009

Report: Top terror suspect hid in Malaysia village

This is the version of the report from Yahoo! News...

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AP - Monday, May 11

KUALA LUMPUR, Malaysia - The Islamic militant suspect recently recaptured after escaping from a Singapore jail avoided detection for a year by living in an isolated Malaysian hamlet and rarely leaving his wooden house on stilts, a newspaper said Monday.

The Star daily reported that Mas Selamat Kastari, one of the most wanted terror suspects in the region, lived in Tawakal, a village of less than 100 people in the southern Johor state. It said residents were shocked to find out the fugitive had been living among them.

"He never spoke to anyone and kept to himself. And he never prayed at the local prayer room," resident Mohamad Saat, 56, was quoted as saying.

Mas Selamat, the alleged Singapore commander of the al-Qaida-linked Jemaah Islamiyah group, was sometimes seen gardening or fishing in a canal behind his house, and went out rarely. If he did, it was usually after dark, dressed in a long white robe and white turban, the report said.

Mas Selamat escaped from a high-security Singapore jail on Feb. 27, 2008, which severely embarrassed the city-state known for its rigorous security. According to Singapore authorities, he was caught again on April 1 by Malaysian security forces.

Malaysian authorities have confirmed the arrest but shared no more details. Police on Monday would not confirm The Star's unattributed report.

Mas Selamat, a Singaporean citizen of Indonesian origin, is alleged to have plotted to hijack a plane and fly it into Singapore international airport, its government says. He was caught by the Indonesian police in 2006 and handed over to Singapore, where he was being held under the Internal Security Act that allows indefinite detention without trial.

He escaped detention in Singapore by wriggling out a bathroom window just ahead of a scheduled visit by his family.

Mas Selamat, who walks with a limp, is said to have used an improvised flotation device to swim across the Strait of Johor _ the narrow waterway that separates Malaysia from Singapore _ after his escape.

It was unclear why he ended up in Tawakal, where he rented the basement of a two-story wooden house on stilts, and how authorities learned of his whereabouts. The Star said Tawakal lies in a remote neighborhood surrounded by oil palms about 7 miles (10 kilometers) from the North-South Expressway that stretches the length of Malaysia.

The report said Mas Selamat was captured in a pre-dawn police raid on his house. The landlord of the house, who lived upstairs, was also arrested, it said.

It quoted resident Mohamad Saat Marjo as saying that some 30 armed policemen surrounded the house and ordered Mas Selamat to come out before breaking through the doors. They led him out with his face covered in a dark blue checkered cloth.

Police are now holding Mas Selamat under Malaysia's Internal Security Act, which is similar to Singapore's ISA. Malaysia has not said when or if he will be handed back to Singapore.

From Yahoo! News; see the source article here.

Monday, May 11, 2009

Many businesses not lowering guard despite flu alert downgrade

Channel NewsAsia - Saturday, May 9

SINGAPORE: Even as Singapore prepares to downgrade its flu alert status to Yellow and government workplaces and schools give their thermometers a rest, some companies are not easing up on Orange alert measures just yet.

At the Marina Mandarin and the Millennium & Copthorne group of hotels, for example, staff will continue to have their temperatures taken daily.

"To drive the importance of staying vigilant, we will continue with our measures until the alert goes back to Green," said Mr Yim Choong Hing, M&C’s chief operating officer for Asia.

Front desk staff will still have to sanitise their hands after handshakes and after they return from other workstations. Housekeeping staff will disinfect contact points such as lift buttons and door handles regularly, especially during morning and evening peak hours.

"We’re not scaling down because what we are doing now is pretty necessary. We just want to be careful," said Ms Rae Tang, marketing communications manager of Marina Mandarin.

Over at air—conditioning and switchgear specialists Natural Cool Holdings, twice—daily temperature checks of the company’s 900 staff will continue for at least another week.

The rooms set aside for suspected cases will remain, and the appointed flu manager will continue to keep records of those with fever and update his flu committee members.

Staff returning from H1N1—affected countries are still expected to self—quarantine for seven days, said chief executive Steven Chen.

These measures will remain until the alert status is lowered to Green, he said.

OCBC Bank, however, has calibrated its H1N1 alert measures in accordance with the Ministry of Health’s guidelines.

Temperature checks were discontinued on Thursday for employees and visitors entering the OCBC Building. Employees returning from H1N1—affected countries also need not self—quarantine, said Mr Sigfried Ching, head of business continuity management.

The fears of an H1N1 outbreak have translated into brisk sales of N95 masks at Home—Fix D.I.Y.’s 20 outlets, said its managing director Loh Chiong Kee.

Still, he welcomes the planned downgrading of the flu alert status. "At such a high alert, people are more tense. I hope they will go out more now," he said.

As of Friday, there hasn’t been any case of H1N1 detected in Singapore, according to the Ministry of Health (MOH).

No additional cases were sent for investigation, it said. Meanwhile, all seven Singaporeans quarantined in Hong Kong have been released.

— TODAY/so

From Yahoo! News; see the source article here.

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